12th November 2024

Commitment to a Sustainable Digital Future: Leading my business towards Net Zero


My business Reuben Digital Ltd was nomination for the TBE Awards’ “Eco Champion of the Year” as a testament to it's dedication to sustainability.

Since 2022, I've have led my business into becoming environmentally responsible, with an ambitious target to reach net zero well before the UK’s 2050 deadline. This journey includes publishing our first Corporate Social Responsibility Policy in 2023, our Carbon Report in 2024, and implementing practical, measurable actions to cut waste, conserve energy, and foster a more sustainable digital future by exploiting the very latest best practice in creating low impact digital solutions.

The Digital Sector’s Environmental Impact

The digital industry is an often-overlooked contributor to climate change, responsible for up to 3.7% of global CO2 emissions and consuming 4.2% of global primary energy.

I set a strategic goal of refining our technology stack, selecting eco-friendly designs, and minimising the carbon footprint of our solutions. By doing so, I could ensure that our digital solutions are efficient, user-friendly, and environmentally responsible - a true win-win for our clients and the planet.

Key Initiatives


  • Carbon Measurement and Reporting:
    ince 2023, we’ve implemented robust carbon tracking for scope 1, 2, and 3 emissions. Our initiatives have led to a 46% reduction in scope 1 emissions from gas heating and a complete elimination of scope 2 emissions by switching to 100% renewable electricity. Scope 3 emissions, primarily from our supply chain and employee commuting, remain an area of focus as we seek to further reduce these impacts through improved supplier practices and remote work options.
  • Partnerships with Green Initiatives:
    Partnering with Ecologi | B Corp™ and Tree-Nation we offset emissions and support reforestation. Every completed task in our work management tool results in a tree being planted, with 92 trees now growing in Madagascar, Tanzania, and Kenya, offsetting nearly four tonnes of CO2.
  • Greening Our Technology Stack:
    Our own website, built on Microsoft’s .NET Blazor framework with Azure SQL, aligns with the principles of the Sustainable Web Manifesto, creating a clean, efficient, and resilient digital presence. Key design considerations include accessible content, a clean layout, simple fonts and colour schemes, optimised image loading, minimal third-party code, and effective caching. These efforts not only enhance user experience but also significantly reduce our digital carbon footprint, setting a benchmark for sustainable digital design.
  • Eco-Friendly Office Design:
    We’ve renovated our office with sustainability in mind—upcycling materials, reusing kitchen fixtures, and installing energy-efficient LED lighting and thermal blinds. Starting mid-2025, our office will operate entirely on renewable energy sources, furthering our commitment to sustainable business practices.
  • Responsible Supplier Choices:
    We rely on green-certified providers, including Microsoft Azure and Fasthosts, both of which use 100% renewable energy. We’ve also optimised our software usage, eliminating unnecessary services to reduce emissions tied to our daily operations.
  • Engaging Clients in Sustainable Practices:
    Our commitment extends beyond our footprint as we educate clients on the environmental impact of digital activity. Through “carbon health checks” on websites and guidance on reducing emissions in digital channels, we empower our clients to achieve greener digital operations. Our .NET Core/Blazor-based technology stack creates efficient, eco-friendly sites, reducing emissions without compromising performance.
  • Promoting a Green Workplace Culture:
    Our internal Green Team champions sustainability within Reuben Digital, sharing green tips and news with the team and encouraging eco-friendly choices at work and home. As a member of the Climate Perks network, we support employees who choose flight-free vacations, promoting sustainable travel options.

Looking Forward

My business commitment to sustainability is an ongoing journey, Constantly refining frameworks and exploring new technologies to deliver high-performance, low-impact digital solutions.

By engaging my clients in sustainable practices, I aspire to be a catalyst for positive environmental change. Together, we can make a lasting impact for a greener digital landscape and a healthier planet.

Join me on this journey toward a sustainable future.


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