19th November 2024
Navigating Tech Trends for Business Success
One size fits all solutions might seem appealing because of their simplicity or broad applicability, but they often fall short due to the ever-changing nature of business and technology trends. Have you heard AI mentioned recently? Whilst it’s the hottest topic of the moment and the hype associated with the benefits seem compelling, adopting new tech requires a strategic approach, not impulsive decisions.
In this short article, I want to share some of my tips on navigating the hype.
My approach to technology is to steer clear of getting caught up in fads and trends. While innovation is essential, the constant emergence of the "next best thing" in technology often leads businesses to react rather than plan.
I emphasise that before embracing new technology, your business must ask crucial questions that address the strategic implications of new technology. The pressure to "innovate or die" is real, but a balance must be struck. Early or rapid adoption can hinder businesses from extracting optimal value from their digital strategies.
Before jumping on board, I would suggest at a minimum, you need to:
- Evaluate the benefits – the What and the why’s – build a business case!
- Understand the integration potentials with existing systems
- Identify potential overlaps and the risk of redundancy within current ecosystems
- Visualise and understand what rollout across your teams will entail
- Understand what will be the ongoing management strategies
- Crucially, understand what the cost implications will be, both short and medium-term (TCO)
- Don’t ever forget, security, but this at the core of your thinking
For instance, in the realm of AI, careful consideration is needed. What happens to the data being fed into the system, how’s it being used, am I inadvertently dropping sensitive business information or IP into public spaces? Challenge your data security, and the potential for exploitation, circling back on lessons learned from incidents like Cambridge Analytica that highlight the need for thoughtful ethical approaches.
In conclusion, strategic adoption of technology involves a careful balance between innovation and practicality, guided by an effective strategising framework. By empowering stakeholders, aligning teams, and embracing a structured approach, businesses can navigate an ever changing landscape of business and technology trends successfully.
Connect with me to learn more about my 40 years of experience helping businesses with their technology.
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Ray Stephens
Passionate about internet technologies and innovation, Ray established his first internet services business in 1999 offering high-end expertise to charities and SMEs. His primary role at Reuben is to share his vision and knowledge of the internet and technology, helping clients create sustainable websites and digital business strategies.
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