25th June 2024

Building a Secure Online Gift Card Scheme: Key Considerations


With the rapid rise and expansion in the online gift card industry, it is now more important than ever to build a solid and secure platform to tackle all the modern cybersecurity problems we face. At Reuben Digital, we prioritise the security of all e-commerce solutions, equally, but when it comes to online gift card schemes, there is extra considerations. In this article, I’ll explore the key considerations for your business when building a secure online gift card system, focusing on data security, encryption, SSL, multi-factor authentication, PCI compliance, and comprehensive security policies.


  • Data Security:
    Data security is crucial in protecting both the issuer and the recipient of online gift cards. Sensitive information, such as card numbers and personal details, must be safeguarded to prevent fraud and unauthorised use. Always employ robust data security measures to ensure the integrity and confidentiality of gift card data.

  • Encryption of Data:
    Encrypting data both in transit and at rest is essential to prevent unauthorised access. Use strong encryption algorithms to protect gift card data. This ensures that even if data is intercepted, it cannot be read or misused. Regular updates to your encryption methods keep us ahead of evolving threats.

  • SSL Certificates:
    SSL (Secure Sockets Layer) certificates are vital for establishing secure connections between users and the server. SSL ensures that all data transmitted during gift card transactions is encrypted. Ensure that every gift card system you develop, including backend, and voucher PDF links have a valid SSL certificate, enhancing security and customer trust.

  • Multi-Factor Authentication (MFA):
    Multi-factor authentication adds an extra layer of security by requiring users to verify their identity through multiple forms of verification. Implement MFA to protect gift card accounts and transactions, reducing the risk of unauthorised access and fraud.

  • Enforcement of Strong Passwords:
    Enforcing strong password policies is a simple yet effective way to enhance security. At Reuben Digital, we require users to create strong passwords that meet specific criteria and encourage regular password updates. This minimises the risk of unauthorised access to gift card accounts.

  • PCI Compliance:
    The Payment Card Industry Data Security Standard (PCI DSS) is a set of security standards designed to ensure secure processing, storing, and transmitting of credit card information. Reuben Digital help guide our clients to ensure PCI compliance for all gift card transactions, we recommend using secure payment gateways, that encrypts payment data on your behalf, and conducting regular security audits.

  • Access Policy:
    A strict access policy is crucial to controlling who can access sensitive gift card information. Enforce role-based access control, ensuring that only authorised personnel can access sensitive data. Regular reviews and updates to access policies help maintain security.

  • Staff Policy and Training:
    Human error can lead to security breaches, so staff training is essential. Prioritises staff training and awareness programs to ensure that all employees understand and follow security best practices. Regular training sessions help keep security at the forefront of our operations.

  • Security Policies:
    Comprehensive security policies are vital for addressing various security threats and scenarios related to gift cards. Have well-documented policies covering incident response, data protection, and user authentication. These policies should be regularly reviewed and updated to adapt to new challenges.

  • Considerations for the Supply Chain:
    Securing the entire supply chain is essential for comprehensive gift card security. Carefully vet third-party vendors and ensure they adhere to your high-security standards. This holistic approach helps protect you from vulnerabilities throughout the supply chain.

Building a secure online gift card scheme involves multiple layers of protection, from data encryption and SSL certificates to MFA and PCI compliance. At Reuben Digital, we implement these key considerations to safeguard our clients' gift card systems and their customers' data. By prioritising security, we help you build trust with your customers and protect your business from potential threats.


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