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by Ray Stephens

The benefits of adopting a sustainable business model

Date: 15 January 2025

Sustainable development relies on the three Ps – People, Planet and Profit - working in harmony with each other. In simple terms, this means that businesses must of course be economically profitable to survive, but not at the expense of their impact on people and the planet.

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by Ray Stephens

Is your website contributing to global warming?

Date: 02 January 2025

Digital technologies currently contribute to 4% of global carbon emissions. Compare this to the much-maligned global aviation industry which actually only accounts for 2.4% of carbon dioxide emissions!

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by Ray Stephens

Sustainability Will Be The Word in 2025

Date: 17 December 2024

As we move into 2025, I predict that sustainability will be the word, Businesses, consumers, and governments are shifting towards prioritising environmental responsibility.

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by Ray Stephens

Responsible Consumption: Creating a Future of Smart Choices

Date: 04 December 2024

Black Friday and Cyber Monday have come and gone, leaving many of us excited about the deals we’ve purchased. As the festive season approaches, the spirit of giving is in full swing, with retailers offering irresistible promotions to help us find the perfect gifts.

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by Ray Stephens

Digital Transformation: Creating a Unified Digital Platform

Date: 26 November 2024

Our partnership with National Book Tokens has flourished over the past 18 years since it began in 2006, encompassing a range of projects and continuous growth. Together, we have evolved their primary website through several iterations and developed specialised sites for marketing, eCommerce, and industry campaigns.

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by Ray Stephens

Navigating Tech Trends for Business Success

Date: 19 November 2024

In this short article, I want to share some of my tips on navigating the hype.

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by Ray Stephens

Commitment to a Sustainable Digital Future: Leading my business towards Net Zero

Date: 12 November 2024

My business Reuben Digital Ltd was nomination for the TBE Awards’ “Eco Champion of the Year” as a testament to it's dedication to sustainability.

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by Ray Stephens

Have you missed the Window?

Date: 07 November 2024

The holiday season is fast approaching and many businesses may feel like they've missed the mark on preparing for the surge in demand. But there's still time to capture seasonal sales and build a new revenue stream—through digital gift cards (eGifts).

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by Ray Stephens

Accelerating Digital Transformation: Unleashing the Power of Accelerator Product

Date: 29 October 2024

The imperative for digital transformation has become more urgent than ever. Businesses embarking on this journey often find themselves seeking innovative solutions to expedite the process. A key strategy in this pursuit is the identification and adoption of accelerator products, tools that provide a swift entry into the desired transformation space.

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by Ray Stephens

Leveraging CRM Strategies to Drive Ecommerce Sales

Date: 08 October 2024

Ecommerce businesses face mounting pressure to build strong customer relationships while delivering personalised experiences at scale. That’s where CRM (Customer Relationship Management) comes in. More specifically, ECRM (Electronic Customer Relationship Management) platforms are powerful tools that automate communication and drive sales through data-driven marketing.

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by Ray Stephens

This is a low-carbon website

Date: 07 October 2024

Reuben Digital's website is a good example of sustainable web design. It respects the principles of the Sustainable Web Manifesto - of being clean, efficient, open, honest, regenerative and resilient.

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by Ray Stephens

Future Proofing our Business

Date: 24 September 2024

Recently I published an article here exploring the challenges businesses face when dealing with legacy systems.

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