by Ray Stephens
The benefits of adopting a sustainable business model
Date: 15 January 2025
Sustainable development relies on the three Ps – People, Planet and Profit - working in harmony with each other. In simple terms, this means that businesses must of course be economically profitable to survive, but not at the expense of their impact on people and the planet.
by Ray Stephens
Is your website contributing to global warming?
Date: 02 January 2025
Digital technologies currently contribute to 4% of global carbon emissions. Compare this to the much-maligned global aviation industry which actually only accounts for 2.4% of carbon dioxide emissions!
by Ray Stephens
Sustainability Will Be The Word in 2025
Date: 17 December 2024
As we move into 2025, I predict that sustainability will be the word, Businesses, consumers, and governments are shifting towards prioritising environmental responsibility.
by Ray Stephens
Responsible Consumption: Creating a Future of Smart Choices
Date: 04 December 2024
Black Friday and Cyber Monday have come and gone, leaving many of us excited about the deals we’ve purchased. As the festive season approaches, the spirit of giving is in full swing, with retailers offering irresistible promotions to help us find the perfect gifts.
by Ray Stephens
Digital Transformation: Creating a Unified Digital Platform
Date: 26 November 2024
Our partnership with National Book Tokens has flourished over the past 18 years since it began in 2006, encompassing a range of projects and continuous growth. Together, we have evolved their primary website through several iterations and developed specialised sites for marketing, eCommerce, and industry campaigns.
by Ray Stephens
Navigating Tech Trends for Business Success
Date: 19 November 2024
In this short article, I want to share some of my tips on navigating the hype.
by Ray Stephens
Commitment to a Sustainable Digital Future: Leading my business towards Net Zero
Date: 12 November 2024
My business Reuben Digital Ltd was nomination for the TBE Awards’ “Eco Champion of the Year” as a testament to it's dedication to sustainability.
by Ray Stephens
Have you missed the Window?
Date: 07 November 2024
The holiday season is fast approaching and many businesses may feel like they've missed the mark on preparing for the surge in demand. But there's still time to capture seasonal sales and build a new revenue stream—through digital gift cards (eGifts).
by Ray Stephens
Accelerating Digital Transformation: Unleashing the Power of Accelerator Product
Date: 29 October 2024
The imperative for digital transformation has become more urgent than ever. Businesses embarking on this journey often find themselves seeking innovative solutions to expedite the process. A key strategy in this pursuit is the identification and adoption of accelerator products, tools that provide a swift entry into the desired transformation space.
by Ray Stephens
Leveraging CRM Strategies to Drive Ecommerce Sales
Date: 08 October 2024
Ecommerce businesses face mounting pressure to build strong customer relationships while delivering personalised experiences at scale. That’s where CRM (Customer Relationship Management) comes in. More specifically, ECRM (Electronic Customer Relationship Management) platforms are powerful tools that automate communication and drive sales through data-driven marketing.
by Ray Stephens
This is a low-carbon website
Date: 07 October 2024
Reuben Digital's website is a good example of sustainable web design. It respects the principles of the Sustainable Web Manifesto - of being clean, efficient, open, honest, regenerative and resilient.
by Ray Stephens
Future Proofing our Business
Date: 24 September 2024
Recently I published an article here exploring the challenges businesses face when dealing with legacy systems.