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E-commerce evolution: why your platform strategy needs to think beyond transactions

Rethinking Commerce | 26 January 2026

E-commerce evolution: why your platform strategy needs to think beyond transactions

Your e-commerce platform processes payments beautifully. Checkout is smooth. Cart abandonment is low. Conversion rates are respectable. But six months later, where are those customers?

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E-commerce evolution: why your platform strategy needs to think beyond transactions

E-commerce evolution: why your platform strategy needs to think beyond transactions

The hidden cost of "best-in-class"

The hidden cost of "best-in-class"

Carbon footprint or profit footprint: why efficient code saves money and the planet

Carbon footprint or profit footprint: why efficient code saves money and the planet

The 10-year technology partnership: what lasting relationships taught me about real value

The 10-year technology partnership: what lasting relationships taught me about real value

Operational Excellence: The Invisible Competitive Advantage

Operational Excellence: The Invisible Competitive Advantage

Future-proofing: Building technology that adapts instead of becoming obsolete

Future-proofing: Building technology that adapts instead of becoming obsolete

Unified Systems | 26 January 2026

The hidden cost of "best-in-class"

I've watched this pattern repeat for 25 years. A business identifies a problem. They research solutions. They choose the market leader for that specific function. The tool works exactly as advertised. Then they do it again. And again. And again.

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The hidden cost of "best-in-class"

Celebrating apprenticeship success!

Celebrating apprenticeship success!

Reuben Digital is South West Sustainable Business of the Year!

Reuben Digital is South West Sustainable Business of the Year!

Why sustainability leaders are winning the talent war

Why sustainability leaders are winning the talent war

Live Webinar: From Start-up to Scale-up

Live Webinar: From Start-up to Scale-up

Manual processes are profit killers: the real cost of getting by in growing businesses

Manual processes are profit killers: the real cost of getting by in growing businesses

Beyond transactions: Building commerce experiences that build relationships

Beyond transactions: Building commerce experiences that build relationships

Archive

Year

Article

Date

Theme

2026

E-commerce evolution: why your platform strategy needs to think beyond transactions

26.01.26

Rethinking Commerce

The hidden cost of "best-in-class"

20.01.26

Unified Systems

Carbon footprint or profit footprint: why efficient code saves money and the planet

12.01.26

Sustainable Technology

The 10-year technology partnership: what lasting relationships taught me about real value

09.01.26

Unified Systems

2025

Operational Excellence: The Invisible Competitive Advantage

15.12.25

Optimised Operations

Future-proofing: Building technology that adapts instead of becoming obsolete

28.11.25

Optimised Operations

Celebrating apprenticeship success!

21.11.25

Reuben Digital is South West Sustainable Business of the Year!

14.11.25

Sustainable Technology

Why sustainability leaders are winning the talent war

10.11.25

Accelerated Growth

Live Webinar: From Start-up to Scale-up

10.11.25

Accelerated Growth

Manual processes are profit killers: the real cost of getting by in growing businesses

03.11.25

Optimised Operations

Beyond transactions: Building commerce experiences that build relationships

06.10.25

Rethinking Commerce

Building tomorrow on yesterday's foundations

29.09.25

Unified Systems

The compounding effect: how small efficiency gains create massive competitive advantages

22.09.25

Optimised Operations

From Spreadsheets to Systems: The Transformation That Unlocks Scale

15.09.25

Optimised Operations

The True Cost of Technical Debt: Why 'Quick Fixes' Become Expensive Problems

08.09.25

Accelerated Growth

Gift Cards Aren't Just Gift Cards: The Hidden Revenue Stream Most E-commerce Brands Miss

01.09.25

Rethinking Commerce

From Startup to Scale-up: The Technology Decisions That Make or Break Your Exit

26.08.25

Accelerated Growth

The 25-Year View: Why Your Technology Partner's Experience Matters More Than Their Latest Tools

18.08.25

Unified Systems

The £2M Question: When DIY Tech Stops Being Clever and Starts Being Expensive

11.08.25

Unified Systems

Beyond green marketing: building technology that actually serves tomorrow's world

04.08.25

Sustainable Technology

The Silent Growth Killer: Disconnected Tools and Messy Ops

28.07.25

Unified Systems

Behind the win with Ray Stephens

16.06.25

Optimised Operations

"Impact Certified"

20.05.25

Sustainable Technology

"Don't Look Up"

06.05.25

Sustainable Technology

We've won the Excellence in Food Technology Award 2025

21.03.25

Optimised Operations

The carbon footprint of emails

04.03.25

Sustainable Technology

Sustainability in eCommerce: How Your Business Can Drive Real Change

04.03.25

Rethinking Commerce

Digital Carbon Report 2024

04.02.25

Sustainable Technology

What’s Your Technology Really Costing You?

30.01.25

Optimised Operations

The benefits of adopting a sustainable business model

15.01.25

Sustainable Technology

Is your website contributing to global warming?

02.01.25

Sustainable Technology

2024

Sustainability Will Be The Word in 2025

17.12.24

Sustainable Technology

Harnessing Gamification for Sustainability

12.09.24

Sustainable Technology